What are you using Airbop for?

I'm curious as to what people are using Airbop for. I've used it a few times, like to send notification of a Black Friday sale on one of my apps, but am having difficulty coming up with any ideas that would make it pay for itself beyond the 1,000 devices I get for free. (Especially since it only works with Google-registered devices - I have to turn it off in the versions of my apps that I sell on Amazon and Barnes & Noble because it causes the apps to crash.)

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