Google Play Signature Edition

edited April 2014 in General Discussion

and more info:

ntroducing Google Play Signature Edition

Here at Google, we know that what gets app developers out of bed in the
morning is shipping great software to delighted customers. But we
couldn't help thinking: digital delivery of apps is convenient, but
surely we could come up with a better way? Something inspired by the
farm-to-table movement, a way that uses free-range bits and bytes whilst
also reflecting centuries of human history and artisan craftsmanship.

It wasn’t easy, but we think we’ve solved it. We are proud today to introduce:

Google Play Signature Edition

With Signature Edition, you can bring back the physical connection to
your users. App delivery is completed via USB drives shipped in
carefully crafted boxes, each proudly bearing your signature. This not
only gives your users the very latest version of your app, but also adds
a personal touch that is so often missing in our modern digital age.


You can opt to supply the boxes and drives yourself, to your own
exacting specification and tailored appropriately to your app. Or you
can order a range of choices hand-made from the finest materials at
Google’s workshops in Portland, Oregon; Brooklyn, New York; and
Shoreditch, London. You can then complete the process by loading your
APK, signing the drive, and shipping to the user. The entire process can
be completed in less than three weeks*, offering a level of convenience
that has never before been seen in the field of artisan digital

We’ve already had many success
stories from our pilot partner developers. Users can’t wait to receive
their Signature Edition apps, and sharing of Signature Edition unboxing
videos are one of Youtube’s fastest-growing categories. In turn, that
increased satisfaction leads to a measurable boost to your Play store
ratings and word-of-mouth recommendations. Signature Edition is good for


The modern world can sometimes seem cold and impersonal, but it doesn’t
have to be that way. Are you ready to make a difference? Are you ready
to truly connect with your users?


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