How to promote paid apps on Amazon?

Hey guys,

does anyone here sell their apps on Amazon? I have a few of them and one was doing very good for months because it was always among top 5 selling apps in its category. However, the app is now slowly losing its position and sales are getting slow.

I tried advertising one of the apps using Amazons ads (while it was BETA and free), but the cost was extremely high - I spent 60+ USD per sale.

I'm not sure if using social media would work. I have several very popular YT videos and links to my apps (which are similar to the videos), but it doesn't seem to help much, because the traffic isn't that targeted.

I think the best option would be to move up in rankings again. But how do you do that? :) Probably sales and ratings.

Anyway, your ideas are appreciated. Thanks.
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