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First Try - AdMob

I have signed up for an AdMob account and try now an application with Andromo.

In step "Ads and Analytics" I choose AdMode: Show Your Ads 50% of the Time
Now I am asked for the publisher-ID.

Going back to AdMob -> Sites & Apps I choose Android Application and it asks for a Android Package URL:

What am I going to put here in? I have not finished the application, so I don't know it yet, or do I?

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