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Share App feature, I've found this a great feature, people are more likely to download once directed

I started making App's for business's on iPhone's with Appcat and I've just recently started to use Andromo. I thought the feature where you can share your App by sms or emailing it form one iPhone to another was great viral marketing. Is there any way to send a sms or email directing the receiver to the download page on Google Play, I believe that more people might download an App if directed straight to it instead of it getting lost in conversation.
I've attached a screen capture of the Share page from an App I built for iPhone.

 

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