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How long before an app goes live
edited December 2012
How long does it take before a published app can be found in the play store?
I think it also depends on where in the world you are accessing the Play Store from. I have experienced my listing going live about less than 1 and a half hours after publishing it.
In my experience my apps have been there within an hour, but I wouldn't start to worry until at least 24 hours. I have also found that I could access my apps via their direct link much sooner that I could via search results.
I have 4 apps on market now and it takes between 1-3 hours before its live.
I have found that providing all the assets (promo, feature, etc) seems to speed the process along.