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Holy Banner Choices, Batman! Introducing MobPartner Ads

edited May 2013 in Announcements
With version 3.0.8 of Andromo, we’ve added support for showing MobPartner cost-per-action banner ads in your apps.

Banner ads are small rectangular ads that occupy a small portion of
the screen while the user is using the app. They are usually shown at
the bottom of the screen. These ads are relatively popular with users
because they don’t interfere very much with their use of the app.

With version 3.0.8, you can now choose whether to show banner ads served from AdMob, MobPartner, or a mix of both.

Unlike AdMob ads which are cost per click (CPC), MobPartner is an ad network that provides cost-per-action (CPA) ads.

What does cost per action mean?

Cost-per-action ads generate revenue when the end user performs some
action, such as signing up for a service or installing an app. Unlike
CPC ads, which pay whenever a user clicks on the ad, CPA ads require the
user to perform an additional step or “action” in order for you (the
developer) to be paid. However, the revenue generated by that action is
typically much higher than the revenue generated by a click with other
services.

Can I use them along with AdMob ads?

Yes, you can choose whether you want to show banner ads from AdMob,
MobPartner, or both in the same app. If you choose to show both, an ad
network will be selected randomly by the app each time it shows an
activity. (Each banner ad network you select has an equal chance of
being chosen whenever an activity is shown.)

Which type of ad is better?

There are several factors which determine which ad network is going
to be more effective for your app. In general, the revenue for CPC ads
might seem more straightforward – users see an ad, and if they click it,
you get a few cents.

With CPA ads, you might see hundreds of clicks without any revenue
because the users didn’t complete the required action after they
clicked. However, since these actions are exactly what the advertiser
wants, the reward can be much higher when they do.

The effectiveness of each ad type can vary from one app to the next.
MobPartner provides a wide variety of ads and you may find that you are
able to increase your revenue by using ads that are a better match for
your app.

Both ad networks also have different restrictions, so you may find
that you are able to use MobPartner in an app that would not satisfy
AdMob’s terms of use.

More info

You can sign up for a MobPartner account and learn more about the service at www.mobpartner.com.

For more information on using MobPartner banner ads in your app, see: How to get a MobPartner Pool ID

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