Google Play Developer Program Policy (“Content Policy”) Update Oct 31, 2013
What does that mean? Will we need to do something?
We would like to notify you that we have updated the Google Play Developer Program Policy (“Content Policy”). This update contains the usage policies for the newly introduced advertising ID for apps on Play, which gives users better controls and provides developers with a simple, standard system to continue to monetize their apps. Beginning Aug 1, 2014, all updates and new apps uploaded to Play must use the advertising ID in place of any other device identifiers for any advertising purposes.