V2 and V3 earning comparison
Hi everyone, I did split testing on some of my apps recently. My V2 apps are basic wallpaper apps with banner and interstitial admob ads. I converted a few to V3 and included a native admob ad in addition to banner and interstitial ads. Unfortunately, all 3 V3 apps earned less (each roughly 50% less) than the V2 apps even though there's an extra ad on them.
It's strange because the match rate and show rates are similar between V2 and V3, but V2 apps get a much higher CTR. I can't really think of any reason why that might be... Anyone else having a similar experience?