Amazon Mobile Ads API adds Interstitial Ads and expands to Europe

edited May 2014 in General Discussion
Email I received:

Dear Developer, 

Today, we expanded ad serving to Europe.
U.K. users will see ads starting today and German users will see ads in
the coming months. We also launched full-screen, interstitial ads
across the Amazon Mobile Ad Network. With these releases, you can
increase your ad monetization with higher paying interstitials from
Europe’s top two advertising markets. 

Developers participating in the beta program share their experience*:

“Amazon always exceeds my expectations. $1.36 eCPM for UK banner ads is excellent!”

                                                                - Steve Boymel, Farlex



“We
decided to add interstitial ads from Amazon since the banner ads were
outperforming other ad networks. The quality of Amazon’s interstitial
ads exceeded our expectation and our earnings increased 43%!”
                                                

                                                                        - Gordon Edwards


Getting Started

To
display interstitial ads on your app, integrate the latest version of
the Amazon Mobile Ads API. To display ads in Europe, you may not need
to do any additional work! Click here to see integration details.

To learn more about the Amazon Mobile Ads API check out our Developer Portal here as well as our blog with tips on ad mediation and tracking ad events inside your apps.

Best Regards,

Amazon App & Services Distribution Team

*Your results may vary.

Comments

  • This will be B I G  :)
  • That's some great news. Thanks for posting @f1_fan Has anyone seen a bump yet in their Amazon ad revenue?
  • not me , heheh but I need to more focus on Amazon now as was not that present over there.

    @mark do you need to update Andromo for us to avail promotion? :

    Getting Started

    To
    display interstitial ads on your app, integrate the latest version of
    the Amazon Mobile Ads API. To display ads in Europe, you may not need
    to do any additional work! Click here to see integration details




  • @f1_fan From what I understand we will need to update the SDK and andromo to offer interstitial ads, however they appear to be saying that the ads will work in the new regions without an update.
  • How can we make sure it works?
  • @f1_fan You can check your Mobile Ads Performance Reports within the Amazon developer portal for different regions. I just looked and I am seeing ads being served outside of the US.
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