Anyone else experiencing a sudden drop in AdMob revenue?
Hello,
I'm not sure what's going on, but my New Users numbers dropped by 20% from one day to another, and so did the revenue. This new low is continuing today.
I didn't contact Google yet, but I wonder, if anyone else is experiencing anything similar?
Thanks.
I'm not sure what's going on, but my New Users numbers dropped by 20% from one day to another, and so did the revenue. This new low is continuing today.
I didn't contact Google yet, but I wonder, if anyone else is experiencing anything similar?
Thanks.
Comments
I get a small drop in impressions (less than 5%) but I also get a big rise in eCPM, so my revenue is slowly going up again.
Maybe it was a temporary glitch that caused the problem you experience? If it persists, try contact Google.
But good to know that it's not something universal.
im experiencing this sudden drop too.. and about 30% loss of everything.. also ive been browsing a lot and from other peoples exp its not just admob, in general its also from adsense.. also there have been some irregularities from adsense this month.. i think it has something to do with whats happening.. any insights yet? hows it going since the last time u posted?
I think the available ad networks are not a problem. We already have the consistently highest paying banner and interstitial ad networks (AdMob, FAN, Amazon) and some others, which are also highly regarded.
Maybe a new way if monetizing would be interesting to add. But, like you may have seen, I've opened another thread, where I described our initial success with Vungle (rewarded video ads) and then it bombed. The problem is that EVERY "alternative" ad network promises you the kingdom of heaven, but the reality is often very, very different.
I believe it would be helpful, if anyone here has a good experience with a certain ad network (over a longer period of time) to post the recommendation on this forum.
We're now going to try two other ad networks (Fyber for offerwalls and AppLovin for rewarded video ads) and I'll let you know how it goes.
@megajmarketing
Thankfully, the weekend was back to normal. Let's see how the next week will pan out. I wish you luck as well!
I am new and will be great to see what kind of apps u are creating.
Also for FAN - eCPM ranging between 5 and 10 USD. Believe it or not, FAN is better than admob now by 30-40%. But one should take in account that its fillrate is still not good.
We are not talking about replacing admob interstitials (or other units) with FAN. Don't do it, many requests will not give an ad, FAN has at maximum 55% fill rate!
Adding another ad network on the side also has other advantages, one of which is that users will see some new ads, new style ads, new graphics ads. This will diversify your app since it will not be bringing up constantly the same ads in looks and feeling. They will be more eager to click an ad that is new to them, either in style or in content.
I will give you another example: weeks ago I decided to try Applovin interstitials. I put it in 2 apps I got, along admob and FAN (so of course I didnt get enough applovin impressions and I cant really report on revenue since it was too few impressions). However, what I can report on is CTR - applovin is well known to produce nice looking ads. I got a 20% CTR! This means users saw something new and exciting and clicked on it.
But honestly, FAN is hot right now. It's not like I am pushing a referral link or something, I just express my own results which are astonishing.
Once again thanks to Andromo for adding FAN!
@anteos: That's so good to hear! Funny thing, I too saw some crazy increases on my secondary account - not as much because of the traffic, but because of higher eCPM's. Strange stuff.
I have it on my to-do to add FAN to some of my low eCPM apps. Thanks for mentioning it! I'll hurry up.
I still like admod and use them exclusively and they fill almost 100% every day and the additional income is nice. I still only use banner ads since I'm very conservative in not wanting to lose users and one of users biggest complaints on reviews of competing apps is that there are too many ads.
Thanks for the feedback everyone.
On my JV account, we're already testing natives as banner ads, but since our main markets are BR, IN and TR (not by our choice, it just happens), plus we're using them in newer apps with less downloads, I can't tell the difference in performance between banners and natives yet.
I would not worry too much about using interstitial ads. A friend of mine has a very popular game with a rating of 3.9, but it's constantly being featured by Google, and the AdMob rep told him (long ago) to go more aggressive with ads. I was told them same a while ago.
If the content is good, people won't mind the ads. I have an app with an average rating of 4.6 (1+ mio users) and it's the most heavily ad loaded app (on "strategic" places, not all over the place).
Native ads can be designed and used in multiple formats (dimensions). Banner ads are just banners and nothing more.
Native ads are not available yet in Andromo, but that's not necessarily a drawback at the moment. From what I see, if native ads are used as banners, they can't be resized to multiple screen dimensions, like banners ads are (if implemented correctly - Andromo used "smart banners" way before most publishers did know about them).
But I guess AdMob will fix that, because natives are still very new. It's just like their AMP technology for faster mobile site loading - it's great, but still with many bugs.
It's not hard to add full page (interstitial ads) to Andromo apps. It's implemented by the policy rules, so you're 100% safe using interstitials. Andromo has been always great at following GP policies.
One was after Google made some changes to Google Play, when users searching for apps, instead of getting a list of apps are now getting the strange categories for similar searches, where less popular apps are far less likely to appear (for instance if you looked specifically for a music player I made, they'd get "popular for meditation music", "popular for podcasts" instead of straight up list of apps, where my app was, so now it's not easily findable).
The second one is related to the typical January low ad revenue drop:
http://problogschool.com/ad-revenue-dropped-january/
Third one is a hostile 1-star review that dropped one of my apps down in search results, which led to around 40% less installs.
Same amount of users but far less impressions only sounds like some issue with mediation or campaigns overtaking ad serving, if you have any campaigns set up or manually messed with admob settings. For instance, if you set CPM floors it might mess things up if cpms seasonally drop, but many other things can go wrong there such as a campaign getting requests but not displaying a certain ad (thus no impressions for that ad), amongst many other things I've seen with Admob not working as expected when changing its settings from defaults.
The only way to check if this is the case is to change settings to default/suggested and pause campaigns.
Not sure if any of those apply to you, just a few ideas that I personally experienced.