Consulation with an app specialist from Google
I had a Hangouts meeting with an app specialist from Google today. She shared some good info (which is publicly available, tho), that confirmed, that some of the ideas we've discussed on this forum were a shot in the right direction.
The biggest takeouts:
1) Push notifications are big and a very important part of keeping our users engaged (Andromo has AirBop service for that).
2) Native ads are yielding excellent results for publishers who decided to use them - some are experiencing 20x higher eCPM (that was also covered and said in a webinar from Google not too long ago).
3) Mediation is the way to go for highest possible earnings.
4) (I didn't know about this one) We can use interstitial ads on exit! However, there needs to be a one last screen before the actual exit. Example: User presses the back button to exit the app -> Interstitial ad appears -> followed by "Thank you for using our app" screen -> Actual app exit.
I'm sharing this info so that Andromo team can consider it for future product development. @colinadams, I hope you see it!![:) :)](https://forums.andromo.com/plugins/emojiextender/emoji/twitter/smile.png)
Cheers.
The biggest takeouts:
1) Push notifications are big and a very important part of keeping our users engaged (Andromo has AirBop service for that).
2) Native ads are yielding excellent results for publishers who decided to use them - some are experiencing 20x higher eCPM (that was also covered and said in a webinar from Google not too long ago).
3) Mediation is the way to go for highest possible earnings.
4) (I didn't know about this one) We can use interstitial ads on exit! However, there needs to be a one last screen before the actual exit. Example: User presses the back button to exit the app -> Interstitial ad appears -> followed by "Thank you for using our app" screen -> Actual app exit.
I'm sharing this info so that Andromo team can consider it for future product development. @colinadams, I hope you see it!
![:) :)](https://forums.andromo.com/plugins/emojiextender/emoji/twitter/smile.png)
Cheers.
Comments
There were more details involved, but of course, I can't share that in public (or in private). I've done similar meetings before, with other specialists from Google, but it would be irresponsible of me to share private info.
I just want to stress out the importance of native ads and mediation. It's something that's worth checking out by Andromo, because it's the future of highest possible earnings.
Also, it was interesting to learn about the "exit" interstitial ads. It's explained in the AdMob policies, but I missed it out.