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GDPR - Are the SDKs of other ad networks compliant/updated?

Hey guys,

I am releasing few new apps that I planned to monetize with admob, FAN and Startapp.
Do you plan any sdk update, especially for Startapp? At which sdk version are we now? Because they have been emailing that we need the latest 3.84 which is their GDPR compliant sdk.
Maybe I should refrain from using startapp for now until you update? The deadline seems near.

Comments

  • Yes we will be putting out a release of Andromo containing updates and SDK updates related to GDPR. Unfortunately not all the related information/sdk updates has been made available yet, so we're waiting for additional details. All of Andromo's release details including versions of ad network SDKs can be found on our blog - https://blog.andromo.com/.


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  • To be “GDPR compliant”, simply means that you need to obtain consent from EU users that they are OK with you using their “personal” data. Crazy as it may seem, that “personal data” includes the device identifier used by every ad network on the planet to deliver personalized ads. Same for analytics. Without that info though, the only thing the ad network can do is send over old school untargeted ads... Frankly, the ad networks are scrambling because that destroys everything they built and sold to advertisers over the past decade.

    Even Google is scrambling, not just smaller players. Google will not even switch on their “GDPR” support for live testing until May 25... Pretty tough for anyone to deal with, but we are doing what we can.

    Andromo’s existing EU launch notice feature will at the least be updated so you can obtain consent at startup and allow for review and rejection via menu options. As Google gets its act together and other ad networks decide to work with the same process, we will improve that support as well.

  • I see there are more problems involved than what  a casual look would show...
    Thanks to both of you for letting me know. I see now that no ad network is safe, even admob.
    I do not like the EU consent policy popup and have been removing it, but seems like, when you edit it I will have to start using it again. Tough times -.-
  • For more good laughs about what a mess this is, Google still hasn’t even released their AdMob consent sdk... 
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