Ad policy suspension when only using Admob

I have an app that has a T rating for Teen. We are only using admob in the app. Ad content rating must be coded in the app such

Tagging ad requests

The digital content label of the ads shown in your app can also be affected by the other ways in which the requests are tagged. Each tag has its own default value. Regardless of the max_ad_content_rating, an ad request won’t be filled with an ad above the default value.

If the request is tagged as...The default value is...The available values for
max_ad_content_rating are...
Designed for Families
(primarily child-directed)
Designed for Families
(mixed audience)
Not tagged/defaultMAG, PG, T, MA

as Bundle extras = new Bundle();
extras.putString("max_ad_content_rating", "G");

AdRequest request = new AdRequest.Builder()
        .addNetworkExtrasBundle(AdMobAdapter.class, extras)

Google Play suspended the app saying the following. 

Issue: Violation of Inappropriate Ads policy

The ads shown within your app must be appropriate for the intended audience of your app, even if the content by itself is otherwise compliant with our policies. For example, ads that show mature content or services cannot be served in apps that have a content rating for younger audiences.

Action required: Make sure your ads are set appropriately for the intended audience of your app

  1. Read through the Inappropriate Ads policy, Content Ratings page, and Help Center article for additional details.
  2. Take appropriate steps to ensure that your ads services and ad content filtering are set appropriately for the content rating of your app.
    • You may need to check with your ad service provider to make sure the advertising campaigns you selected will only show content consistent with your app’s intended audience.
    • If you use AdMob, please refer to the AdMob Help Center for more details on ad content filtering.
  3. Sign in to your Play Console and submit the update to your app.


  • Andromo doesn't contain support for client-side ad content filtering as described in that article.

    However you can control what types of ads are served to your app using AdMob's "Blocking controls" settings available in your AdMob account. In particular, you'll want to look at the "Sensitive Categories" list. Further information can be found at the following URL:


  • You app aren't suspended, they reject update if you submit. Just rebuild app and try to submit again if that not work then in Admob in blocking control turn off all dating, sex related and other categories. Or do that and rebuild and resubmit app.
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