Google Mobile Ads SDK Update Ensure your ads are initialized correctly Starting March 2019, Google will begin releasing new versions of the Mobile Ads SDK and associated mediation adapters, which may require changes to your app. In an effort to streamline and simplify your workflow, Google will begin automatically initializing your ad network SDKs. If you update your application to include the new versions of these mediation adapters, you may also need to make changes to how your application initializes the Mobile Ads SDK. What’s changing? With these new mediation adapter versions, ads may be preloaded either by the Mobile Ads SDK or the mediation partner SDKs upon calling MobileAds.initialize() in Android and GADMobileAds.configure in iOS. What are the next steps? If your application is affected, make sure you take any of the following actions before initializing the Mobile Ads SDK: • if you need to obtain consent from users in the European Economic Area (EEA) • if you set any request-specific flags (such as tagForChildDirectedTreatment or tag_for_under_age_of_consent) • or if you take any other action before loading ads How can I learn more? You can find the relevant developer documentation here: Android, iOS. If you have users in the European Economic Area (EEA), please take the opportunity to review your EU consent implementation, the Google EU User Consent Policy and the corresponding Mobile Ads SDK developer docs (Android, iOS). Yours sincerely, The Google AdMob Team
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