Boost your App Revenue with Tapgage Interstitial Ads
We added a new ad platform for our developers in Andromo 3.0.6: interstitial ads served up by Tapgage.
What are interstitial ads?
Interstitial ads are full-page ads that appear ‘between’ activities
in your app. Since they really grab the user’s attention, they can be
more effective than banner ads at generating clicks. However, you don’t
want to show them too frequently, or you may risk annoying some users.
How often should you show an interstitial ad?
Unlike banner ads, which don’t interrupt the user’s flow through your
app, interstitial ads occupy the full screen and need to be dismissed
by the user. Although this can make them very effective, if shown too
often they can become frustrating to your users. When choosing how often
to show interstitials, you need to balance the increased revenue
potential from showing more ads, with the possibility for decreased
revenue potential from having fewer active users.
Since user tolerance for interstitials can vary greatly from one app
to the next, there is no universal answer to this question. (You might
even want to annoy your users a little bit in a free app when you also have a paid, ad-free version available.)
Andromo lets you set the minimum time between ads from 10 minutes to
24 hours. You should choose an appropriate interval based on how often
you think your users would want to see an interstitial ad. Keep in mind
that shorter times aren’t always better — setting this value too low may
cause some users to uninstall your app, decreasing your app’s long term
Experiment and use analytics
You may wish to experiment with different interval settings, and take
advantage of the new app analytics to track how your users respond to
the different versions.
If you have Google Analytics enabled in your app, an event will be
generated whenever a Tapgage ad is shown. You can use the “Secondary
dimension” feature in Google Analytics to differentiate your Tapgage ad
impressions by activity (“screen name”), app version, and other useful