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Importance of Reviews and ratings in google

edited September 2013 in General Discussion
Hi Guys,

As we all know that Reviews and ratings are something which improve the ranking of your app on google play. many developers talk about review exchange , some talk about paid reviews , few take up other techniques . I really wanted to know which way to go. Being an Indie Developer , and such a cut throat competition it is really difficult to understand the marketing ways. I want to guys to help me and guide me on the same.


Cheers !!
Anna


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