AdMob: Difference between Network requests and Impressions
Lately I've been noticing quite a big increase between "AdMob Network requests" and "Impressions". On average, the difference was about 30%, but from February 28, it has jumped to 60% and it's staying there. I have no idea what could have caused this.
I've talked to a friend of mine and he has a 7% difference on average. Like I said, my was about 30%.
Could please someone share what is your average difference? It wold be interesting to compare results.
Thanks.
I've talked to a friend of mine and he has a 7% difference on average. Like I said, my was about 30%.
Could please someone share what is your average difference? It wold be interesting to compare results.
Thanks.
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Jan1 2016 to today - 67%
It's better put as you said it.
Seems like Feb 28 to today: 66%
But the numbers are not looking good for March. Worse than Jan and Feb -.-
Good you asked your AM, maybe it is something you fiddled with and can be fixed. Has it affected your revenue?
Andromo started pre-loading interstitial ads since version 4.3.0 (released on June 16. 2015). I exported my data from AdMob (July 1, 2015 - Marc 3, 2016) and I found out that the percentage of AdMob Network requests turned to impressions was on average as follows:
July 4 '15 - October 7 '15: 55%
October 8 '15 - February 27 '16: 70.6%
February 28 '16 - March 3 '16: 54.5%.
A 15% up-shift happened in only a few days (October 8 to October 10) and
suddenly a 70% "conversion" was the new average. This lasted to February
27, and then - in one day only - there was another shift, but this was a
15% down-shift, so I'm back to around 55% conversions.
I thought that this could be related to the last Andromo version update, but I think it's not. @darryl, can you please confirm, that nothing was changed, which could have an effect on the showing of AdMob ads?
The AdMob Technical Team is still on the case, but it might turn out, that this is normal. :-/
EDIT: @anteos, yes, it has affected my revenue. Is the 66% "conversion" for you normal? Or do you also experience ups & downs?
It is mostly normal and stable. The problem is the CPM keeps dropping even though we are entering a better ads season. It's getting quite frustrating actually. Keep giving apps out, keep getting less and less revenue.
Doesn't make sense.
eCPM started picking up for me, I hope you'll experience the same, soon.
No, there were no changes in the last update that would affect AdMob. The MobileCore change was just for the trial and was a website change (disabling it from being included), and the YouTube fix was essentially the addition of one line of build script code to enable a permission.
My personal app portfolio is quite small and I usually don't pay too much attention to it since I don't make much, however for what it's worth, my apps were updated in Dec. and while Dec. and Jan. were alright, Feb. was down and March isn't looking great either. So for my stuff, I usually do see fluctuations like that.
As far as the interstitial pre-loading, Andromo's implementation is exactly how AdMob has outlined it should be done in order to adhere to their policies. The current behavior is better in my opinion.
it take around to 4 to 5 interaction for Interstitial add to show, by which time the user most likely has left the app, i have other none andromo apps and the admob pre loading does not work like this
If I were to guess, it's because you only have one or two activities in your app and therefore limited possible opportunities to show an ad given AdMob's policies. The solution to that would be to add more content (activities).
Did you check the option in Andromo to show an interstitial on the first interaction? This way you don't need to wait for more interactions for the interstitial to show.
If you don't have a check mark in front of "Require
several interactions before showing an interstitial ad", then you're OK.
Maybe you were on a slow connection and that's why you needed 4-5 interactions, before you saw an interstitial ad? It also depends on the country you're in. If you install a VPN on your device and connect to US or any other Tier 1 country, there will always be an interstitial ad available.
About the splash screens - Google only recommends them if the app has actually some loading to do in the background, which takes time. If not, then splash screens are discouraged.
Thanks for sharing the Network request vs. Impressions data. I'm at 54.5% at the moment. I just don't understand how can this change for up to 15% in a couple of days. The changes are abrupt and they last for months.
Additionally question 2 - would adding FAN to the app in Andromo help? Would the missed requests be redirected to FAN then? Not sure what to do, as it's a seasonal app that could be making some money now, if it wasn't for this issue.